Privacy Policy

Introduction

Welcome to The Morning After… (“TMA”, “Company, “we”, “us” and “our”). We are committed to protecting your privacy and personal information. This privacy policy (“Privacy Policy”) explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Website”). By using and accessing our Website, you consent to the collection, use, sharing and retention of your personal information as described in this Privacy Policy. We also reserve the right to make modifications to this Privacy Policy anytime with or without notice. If you do not agree with the terms of this Privacy Policy, please do not use or access our Website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

Personal Data Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, hometown, and interests, that you voluntarily give to us when you register with the Website or when you choose to participate in various activities related to the Website. You are under no obligation to provide us with personal information of any kind, however, your refusal to do so may prevent you from using certain features of the Website.
Derivative Data Information our servers automatically collect when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Website. If you are using our mobile application, this information may also include your device name and type, your operating system, your phone number, your country, and other interactions with the application and other users via server log files, as well as any other information you choose to provide.
Financial Data Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from the Website. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor, and you are encouraged to review their privacy policy and contact them directly for responses to your questions.
Mobile Device Data Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Website from a mobile device.
Third Party Data Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Website permission to access this information.
Data From Contests, Giveaways, and Surveys Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

Create and manage your account.
Process your transactions and send you related information, including purchase confirmations and invoices.
Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Website to you.
Email you regarding your account or order.
Fulfill and manage purchases, orders, payments, and other transactions related to the Website.
Generate a personal profile about you to make future visits to the Website more personalized.
Increase the efficiency and operation of the Website.
Monitor and analyze usage and trends to improve your experience with the Website.
Notify you of updates to the Website.
Offer new products, services, and/or recommendations to you.
Perform other business activities as needed.
Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
Request feedback and contact you about your use of the Website.
Resolve disputes and troubleshoot problems.
Respond to product and customer service requests.
Send you a newsletter.
Solicit support for the Website.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Business Transfers We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Third Party Service Providers We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
Marketing Communications With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
Third Party Advertisers We may use third party advertising companies to serve ads when you visit the Website. These companies may use information about your visits to the Website and other websites that are contained in web cookies to provide advertisements about goods and services of interest to you.
Affiliates We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
Business Partners We may share your information with our business partners to offer you certain products, services, or promotions.
Other Third Parties We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
With Your Consent We may disclose your personal information for any other purpose with your consent.

Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You may remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website.

Third Party Websites

The Website may contain links to third party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Website, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third party websites, you should review the privacy policies and practices (if any) of the third party responsible for that website and take those steps necessary to protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services, or applications that may be linked to or from the Website.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we strive to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security.

Options Regarding Your Information

You may at any time review or change the information in your account or terminate your account by i) logging into your account settings and updating your account or ii) contacting us using the contact information provided below.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and/or comply with legal requirements.

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

Noting your preferences at the time you register your account with the Website.
Logging into your account settings and updating your preferences.
Contacting us using the contact information provided below.

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

Retention of Data

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, or internal policy requirements.

Contact Us

If you would like to access, correct, amend or delete any personal data, or if you have questions or comments about this Privacy Policy, please contact us at admin@themorningafterhk.com.

Last updated: 1 September 2024